Millions have tried, millions are trying right now and millions will
continue to try in the years ahead. There is so much misinformation out
there regarding making money online, that you can easily be forgiven for
thinking that all these millions are enjoying unbridled success.
The real truth of course is that the vast majority are failing. Their
hopes of earning a healthy living from home are usually shattered before
they have even begun.
There is no single reason for this.
It's usually
down to a combination of factors, and I intend to look at some of the
reasons for the now infamous quote, "95% of people fail in their online
business". Some of the things I list below will doubtless be contested
by many people but the harsh facts are that making money online, whilst
entirely possible, is not the cakewalk that a lot of people will try to
convince you it is.
So, let's get down to debunking some of the nonsense - hopefully this will save a lot of people a lot of time and frustration.
1) Affiliate Marketing - so much rubbish is spouted by so many people
who have never made an affiliate sale in their lives. The affiliate
marketing model is indeed a powerful one and has made a number of people
very wealthy. However, you are very unlikely to succeed with affiliate
marketing without going through an arduous and sometimes lengthy
learning process.
A huge swathe of articles you read about affiliate marketing are no more
than rehashed PLR articles being used by lame hopefuls who are
incapable of writing anything original on a subject that they are hoping
to convince you they know all about.
You can spot these peddlers of
fifth hand information easily enough - look at the sites they link to,
check their traffic rankings. Ninety Nine times out of a hundred you
will find a cookie cutter website just like thousands of others or a
direct link to an affiliate program that they foolishly believe you will
sign up for having read their blindingly convincing pitch.
Are they the people to look to for advice? Think before you answer.......
2) Freebie Seekers and Freeloaders - this encompasses so many people
it's laughable. They talk about their "business" and seriously expect
others to follow their blind lead.
The term "business", at least to my
mind, indicates some sort of investment on behalf of the owner of that
business - both in terms of time and money.
Those most guilty of this
faux pas are usually those who sign up to a free program, usually in the
network marketing or MLM arena, and use every useless and pointless
form of promotion as long as it's free.
Much is said regarding failure rates in MLM schemes being so high, but
one of the biggest is the freebie mentality. Don't get sucked into
believing you will ever make money online this way.
The freeloaders are
kidding themselves, but don't let them kid you. The programs they sign
up to for free often offer a paid upgrade and they live in hope (if they
ever manage to recruit a single person of course) that they will grow
fat on the subscriptions of others.
Naturally this rarely happens,
simply because they advertise to other freeloaders who have no intention
of spending any money on their "business" either, and so the vicious
circle continues.
If you don't believe me, visit any free traffic exchange and look at
some of the webpages circulating there. These people are dreamers - they
will never make money online until they accept that they are eventually
going to have to spend money to make money.
Let's get real here - when
you're looking for potions or energy drinks or some other latest
greatest product that is no more than a copy of an already well
established brand, is the first place you think to look going to be a
free classified site on the internet?
Maybe you'd head for the closest
traffic exchange? Think - you don't have to do it for more than a few
seconds to see why these things do not work!
3) Throwing up a blog on a free platform and filling it up with Adsense
or other PPC ads is unlikely to deliver much success. This applies
whether we are talking one blog or fifty blogs.
Adsense is great, but
it's also a numbers game - you need big numbers in terms of pages and
visitors to make big returns. By big, I mean big - tens of thousands of
pages receiving tens of thousands of visitors and you will probably
start making a nice income.
Throwing up fifty, a hundred or more useless
blogs or splogs won't work even if some people tell you that all you
need are a couple of Adsense clicks a day on each one and you'll be
raking in the money.
Great theory, but you won't get the traffic to even
generate those occasional clicks in the first place. Throwing up such
poor quality free pages will achieve nothing - in fact, you're more
likely to get banned from Blogger and Adsense to boot if you're not
careful.
Oh, and don't think you'll be smart and use auto surf sites to
rack up huge numbers of impressions - using any kind of traffic exchange
in conjunction with Adsense will get you banned very quickly.
Our freebie seekers of course will tell you otherwise, expecting you to
believe that their PR0 blog with no comments is really generating a
thosand dollars for them every month, and that all you need to do is
visit this or that site, where you can learn to do exactly the same.
You
will naturally be directed to a page through an affiliate link -
Clickbank or similar - to purchase an ebook that the freebie seeker has
naturally never laid eyes on, let alone read.
4) Making millions with PPC advertising. This is a no brainer - all you
have to do is pick some keywords, write a snappy ad, link to an
affiliate program and gve your credit card details to Google, Yahoo, MSN
or whoever. You will wake up rich beyond your wildest dreams.
OK, maybe too heavy on the sarcasm, but it's really not that easy.
Ask
anyone who has rushed blindly into PPC and lost their shirt in the
process, paying for a truckload of clicks but generating nary a sale. I
have a little more sympathy for these types than the freeloaders; after
all, they have accepted that they need to spend money to make money, but
unless you do your homework, it's likely to prove costly.
Even if you
do your research beforehand, there are no guarantees that PPC campaigns
will work for your business.
Having said all that, PPC can be a very
profitable tool, just don't believe overly hyped claims from the totally
inexperienced.
5) Start a blog and you will soon be collecting checks on a regular
basis. Don't believe this one either. There is a lot to be said for
blogs as a marketing tool, don't get me wrong.
Blogs can and do increase
your exposure tremendously, but apart from an elite few, blogs are
usually not their direct revenue generators. A blog is a tool, and used
wisely it will help an online business to grow, but it's unlikely to pay
the bills all by itself.
6) Article marketing - another area where a lot of ill informed and
overly hyped prose is written. As a long term strategy, carried out
correctly, article marketing can be hugely beneficial to a business of
any kind, but it takes time to see results and there is a learning curve
to go through.
I actually saw someone advocating the tactic of blanket bombing article
directories with PLR articles and slapping affiliate links into the
resource box. This was in an article submitted to one of my directories.
They even went as far as to claim that this would guarantee a huge
number of hits and sales. This is just one piece of foolish nonsense
from a clueless fool, who, no doubt is wondering why article marketing
is so useless, whilst trying to tell others how rich it will make them.
It is a fact that most article directories do not permit linking
directly to affiliate programs in the resource box! It follows that
this is hardly the way to proceed.
7) Work from home opportunities have become a breeding ground for scams
and hucksters the world over. Global opportunities for peddlers of
schemes and tricks to make themselves rich have never been more
plentiful.
There are several "opportunities" circulating at the moment that are
borderline illegal and when they disappear into the ether there will no
doubt be plenty to replace them.
Promises of overnight riches rarely hold much water if you examine them
even superficially. Just because you see a video of someone opening
envelopes full of cash does not make it so. One "gifting" program of
this nature has obviously sucked in a fair number of gullible souls who
really believe that people will be queuing up to send them three
thousand dollars just because they show them a poor quality video on a
traffic exchange.
Have you ever managed to sell a product online for three thousand
dollars or more? I'm guessing the answer in most cases is - probably
not. If you fall for this kind of scam, you probably deserve to get
rooked - after all, how difficult is it for someone to get three
thousand in cash (there are plenty of ways), go to FedEx, mail it to
themselves and then film it's arrival and subsequent opening on a
webcam. If that's all the proof it takes to convince you, you have some
painful lessons to learn.
Whenever you read outlandish claims offering boatloads of money and
retirement before you've even started working, in conjunction with
proclamations that you don't have to sell anything, don't have to
advertise, don't have to do anything at all really, other than sit back
and watch the money roll in.....and you find yourself believing it - my
advice is to seek professional help.
8) Making money with sites that pay you to read ads, emails, visit
sites, sign up for free offers etc etc etc I'm not saying that none of
them work but in terms of time expended set against financial reward,
they are usually a dismal prospect. Would you go and do a job for $20 a
month?
There you have just eight of countless things that you should not believe. Trust me there are plenty more.
If you are serious about making money online, you are going to need a
plan.
You are going to have to spend some money to get yourself set up
to do business.
You will need a website of your own for starters (unless
you intend to buy a hundred ebooks and courses telling you how to
succeed without even this most basic of needs). This means hosting fees.
If you are starting from a position of very little technical knowledge,
you will have to dedicate a lot of time to learning the ropes or you
will have to pay for the services of others. With most things online,
the sooner you bow to the inevitability of having to lay out a little
cash as you go along, the sooner you will start to open up some real
possibilities.
There are countless ways to make money online, there are many people who
are living proof of this, but try not to get caught up in the rubbish.
I have not mentioned things like stock or currency trading simply
because they are not scams. Trading online can be lucrative and you
won't need a website of your own for this kind of venture but you will
need capital, and you need to understand the risks, which are not
insignificant.
However that's all a subject for another day. As grandpa said, free
advice is often pretty much worth what you pay for it. Just be careful
what you believe in your quest for online wealth and you'll avoid a lot
of wasted time and disappointments.
There IS plenty of free information on the internet and there are also
plenty of free tools and software and services that may help you - but -
you are starting a business and business means you will need some
business capital to get off the ground.
If you think otherwise and
persist in looking for the elusive, no cost magic bullet, you are
destined to fail and I don't care what any rehashed nonsense some self
help book tells you about irrefutable laws of nature or anything else.
You need to do a lot more than just dream about online success if you
wish to achieve it.
A closing thought - money may well make the world go round. If nobody
spends any, nobody receives any. If you can find me something that
disproves that 100%, tell me where to sign up.
For more information on how to make money online
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Presented by
Larry Guzda
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